You built your business. You shouldn't be the one limiting it.
You're a coach or consultant at $300K to $500K solo, watching peers with smaller followings hire teams and scale past you. You don't need to grind harder, you need infrastructure that doesn't depend on you. I build the brand, websites, and operations systems that let Black and brown CEOs stop being the bottleneck and scale toward their first million with a team.
Currently accepting 3 new clients / Currently accepting 3 new clients / Currently accepting 3 new clients / Currently accepting 3 new clients / Currently accepting 3 new clients / Currently accepting 3 new clients / Currently accepting 3 new clients
Currently accepting 3 new clients
You're Not Losing Projects Because Your Work Isn't Good Enough.
WELCOME TO
KAY + CO. design STUDIO
You have support, a VA, maybe a contractor or two, but they can't take on more because nothing is documented. Your CRM lives in your head. Your brand was built for who you were two years ago, not who you are now. You have right-fit clients you can't process fast enough, and the math of your week stopped working a long time ago.
You don't have an ambition problem. You have an infrastructure problem. The work that built this business isn't the work that scales it.
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
You've Been Making It Harder Than It Needs To Be
You've Been Making It Harder Than It Needs
To Be
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
You've Been Making It Harder Than It Needs
To Be
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
You spend 45 minutes explaining your process and proving your value to someone who landed on your site already half-unsure. The brand should be doing that work before she ever books the call. Right now, you are.
EVERY DISCOVERY CALL IS A CONVINCING SESSION
The work has elevated. The brand hasn't caught up. The right client (the one with the budget and the stakes that match where you are now) reads your site and quietly chooses someone whose brand reads at her tier. The inquiries you do get are calibrated to who you were two years ago.
YOU'RE ATTRACTING THE WRONG INQUIRIES
YOUR BACKEND IS RUNNING ON YOU
Your business runs through your inbox. Onboarding lives in your head. Workflows exist because you remember to run them. You're making real money on infrastructure that won't survive your first hire, and your VA can't take on more because nothing is documented.
YOU'VE TRIED TO FIX THIS IN PIECES
A rebrand from a freelancer in 2023. A half-built CRM in 2024. A copywriter on retainer for six months. Each one cost real money. None of it stuck because none of it was built on a foundation that could hold a team.
One person. One process. One transformation. /One person. One process. One transformation. / One person. One process. One transformation.
One Person. One Process. One Transformation.
Three ways to build the infrastructure that lets you stop being the only one running it.
Complete CRM rebuild in one focused weekend.
HoneyBook or Dubsado workflows, contracts, automations, and email sequences. Built around your business and ready to operate by Monday. For founders whose backend is held together with sticky notes.up.
Systems VIP Weekend
The complete brand and operations rebuild.
Brand strategy, visual identity, custom website, and full CRM build delivered in 30 days. For founders ready to fix the foundation underneath the business at the same time.
Legacy Brand System
Brand and website rebuild in 30 days.
Brand strategy, visual identity, and custom website built simultaneously from one strategic foundation. For founders whose brand has outgrown them, but whose backend is holding up.
Design Month Intensive
MORGAN B.
The Winning Play Co.
"Get Your Systems in Order So You Can Show Up as Your Full Self."
Thinking I could do this myself [was a big hesitation before reaching out for help]. This was one of the best investments I’ve made for my business. Our discovery call left me assured and confident in what they could deliver. Communication, direction, and ease [were what I liked best]. Do it!
SHANTEL G.
Innovative Consulting & Solutions, LLC
"When You Hire Kelli, You Immediately Level Up Your Business."
I've gotten back so much time and used it to focus on other parts of my business. Sending lead reminders ensures my proposals stay at the top of their inbox. If you're looking for someone to give your CRM a complete makeover, Kay + Co. is the company you want to work with.
DEARONDA
June First Firm
"Kelli Made Sure to Understand My Business Before Building a Single Thing."
Kelli was so organized and put my mind at ease about how everything would come together. The templates she provided made my life easier. At the end of the day, you'll have everything you need for a seamless lead and client experience that makes your business look and feel completely professional.
SHANTEL G.
Innovative Consulting & Solutions, LLC
"When You Hire Kelli, You Immediately Level Up Your Business."
I've gotten back so much time and used it to focus on other parts of my business. Sending lead reminders ensures my proposals stay at the top of their inbox. If you're looking for someone to give your CRM a complete makeover, Kay + Co. is the company you want to work with.
MORGAN B.
The Winning Play Co.
"Get Your Systems in Order So You Can Show Up as Your Full Self."
Thinking I could do this myself [was a big hesitation before reaching out for help]. This was one of the best investments I’ve made for my business. Our discovery call left me assured and confident in what they could deliver. Communication, direction, and ease [were what I liked best]. Do it!
DEARONDA
June First Firm
"Kelli Made Sure to Understand My Business Before Building a Single Thing."
“I didn’t know how to begin using Dubsado, but I knew I needed to automate my workflows. They are now set up and include invoices, proposals, and meeting schedulers. It’s all automated and filters my leads appropriately. Hire Kay + Co., you won’t regret it!!”
Strong brands amplify clarity. They don't create it.
What Changes When Your Brand And Backend Finally Match
The Difference Is in How We Build
Done in One Month, Not Three
From strategy call to live website to fully built CRM, we handle everything. All completed in about a month. Not rushed. Structured. Because you don't have six more months to spend in a rebrand that drags while your current foundation costs you the next-tier client every quarter.
We’ve Seen the Backend of 75+ Businesses
Before Kay + Co. became a design studio, we built CRM systems for over 75 businesses. We've seen what breaks. What scales. What actually creates an experience that survives delegation. That operational knowledge informs every design decision we make.
We Build What You've Been Trying to Describe
You've had the Pinterest board for a while. You know the direction. Clean. Warm. Editorial. The kind of brand that makes people pause. Templates got you close. But never all the way there. We build it from scratch, grounded in strategy, so it doesn't just look the part. It holds up as you scale.
A beautiful brand without strategy is just expensive decoration. Every project starts with positioning: who you serve, what sets you apart, why next-tier clients should choose you. Only then do we design. Your visuals don't just look good. They communicate something specific to the right people.
Strategy First, Design Second
Real Housewives enthusiast, Texas BBQ & Taco lover, and Branding design obsessive who turned Pinterest scrolling into a career.
Meet Kelli
I am a brand strategist and designer with over ten years in graphic design and business systems. I built Kay + Co. after seeing the same pattern again and again.
Talented business owners. Strong results. Clients who loved them. And brands telling a completely different story. I know what it feels like to do excellent work and have the outside not reflect the inside yet.
Kay + Co. exists for CEOs who are done with that disconnect. Ready for a brand that carries its weight and systems that support how they actually operate.
I work best with people who are genuinely good at what they do and ready for their brand to say so.
Brands We've TRANSFORMED
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