You're a coach or consultant at $300K to $500K solo, watching peers with smaller followings hire teams and scale past you. You don't need to grind harder, you need infrastructure that doesn't depend on you. I build the brand, websites, and operations systems that let Black and brown CEOs stop being the bottleneck and scale toward their first million with a team.
Built for the CEOs the room wasn't designed for.
WELCOME TO
KAY + CO. design STUDIO
You're successful and stuck at the same time. The business you built has hit the ceiling of what one woman can do, and you've been telling yourself you'll fix it next quarter for two years now.
You have support, a VA, maybe a contractor or two, but they can't take on more because nothing is documented. Your CRM lives in your head. Your brand was built for who you were two years ago, not who you are now. You have right-fit clients you can't process fast enough, and the math of your week stopped working a long time ago.
You don't have an ambition problem. You have an infrastructure problem. The work that built this business isn't the work that scales it.
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
It would pay itself back tenfold
You've Been Making It Harder Than It Needs
To Be
"Hiring Kay + Co would be one of the best investments they have ever made in their business and that it would pay itself back tenfold in your client experience. I have already been told that they have NEVER received such a detailed and professional proposal. I even had one person book me from my response time and the overall look alone."
Jasmine, Jasmine Smith Photography
You've Been Making It Harder Than It Needs
To Be
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
A business that depends entirely on you isn't a business. It's a job.
Most coaches and consultants at your stage don't notice the cost of staying stuck because none of it is dramatic. The business is still making money. The clients are still showing up. Nothing is breaking visibly. But the math has been quietly shifting against you for months, and you've been working harder to compensate without naming what's actually happening underneath.
You're working 60-hour weeks for the same revenue you made last year, and the math has stopped trending up.
You're watching peers with smaller followings build teams while you keep grinding alone, and you can't tell what they figured out that you haven't.
You're turning away aligned clients because there's no version of this where you can serve them, which means you're losing revenue that already had your name on it.
You've been telling yourself "next quarter I'll hire" for the third year in a row, and the not-deciding has become its own decision.
You're known in your industry but stuck at a revenue ceiling you can't break through alone, because everything still routes through you.
You're hitting your peak earning years and watching them disappear into admin you should've automated three years ago.
You're starting to resent the business you built, because the work has stopped feeling like yours.
One person. One process. One transformation. /One person. One process. One transformation. / One person. One process. One transformation.
One Person. One Process. One Transformation.
Three ways to build the infrastructure that lets you stop being the only one running it.
The complete brand and operations rebuild.
Brand strategy, visual identity, custom website, and full CRM build delivered in 30 days. For founders ready to fix the foundation underneath the business at the same time.
Legacy Brand System
Brand and website rebuild in 30 days.
Brand strategy, visual identity, and custom website built simultaneously from one strategic foundation. For founders whose brand has outgrown them, but whose backend is holding up.
Design Month Intensive
Three ways to build the infrastructure that lets you stop being the only one running it.
Complete CRM rebuild in one weekend.
HoneyBook or Dubsado workflows, contracts, automations, and email sequences. Built around your business and ready to operate by Monday. For founders whose backend is held together with sticky notes.up.
Systems VIP Weekend
Brand and website rebuild in 30 days.
Brand strategy, visual identity, and custom website built simultaneously from one strategic foundation. For founders whose brand has outgrown them, but whose backend is holding up.
Design Month Intensive
The complete brand and operations rebuild.
Brand strategy, visual identity, custom website, and full CRM build delivered in 30 days. For founders ready to fix the foundation underneath the business at the same time.
Legacy Brand System
Dionne G. |
"Just do it. You won't regret it."
"My process is now simplified, streamlined, and automated. Kelli was thorough, knowledgeable and prepared for our session. She provided deep insight and creative, simple solutions for challenges. She knows strategy inside and out."
Alexis Y. | Lex Lanez
"One of the best client experiences I've had."
"My entire backend process is so seamless and has freed up so much time for me to focus on other parts of my business such as marketing and expansion. This is honestly one of the best client experiences I've had when outsourcing for my business."
Morgan B. | The Winning Play Co.
"One of the best investments I've made for my business."
"Thinking I could do this myself was my biggest hesitation. This was one of the best investments I've made for my business. The immediate connection with Kelli, the discovery call, the way everything was communicated. I'm so confident when a new lead comes in instead of frantic and disorganized."
Strong brands amplify clarity. They don't create it.
I know what it costs to be excellent and invisible at the same time.
I'm Kelli. I've spent 10+ years building brand and operations infrastructure for women whose work outpaced their systems. 117+ founders served across coaching, consulting, and service businesses. The studio runs on one principle: strategy first, design second.
Kay + Co. Design Studio is built specifically for the Black and brown CEOs the room wasn't designed for. The ones who reached $300K to $500K solo by working harder than the system expects, and now need infrastructure that doesn't ask them to keep doing it that way.
Brands We've TRANSFORMED
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Three steps to the business that doesn't run on you.
From kickoff to launch, your complete brand, website, and operations system delivered in 30 days. One focused build. One coherent system. Built to support a team.
Launch in 30 Days.
Step 3
Real conversation, no pressure. We talk through where your business is now, where it needs to go, and whether the studio is the right fit.
Book a Free Consultation.
Step 1
Within 48 hours of the consultation, you receive a custom proposal with scope, timeline, deliverables, and investment options. No upselling, no pressure tactics.
