Currently accepting founding clients at a reduced investment
You're Not Losing Projects Because Your Work Isn't Good Enough.
WELCOME TO
KAY + CO. design STUDIO
You're delivering real results. Charging rates you've earned. Doing work people refer by name.But your website still looks like year one. Your inquiry process still runs through your head. And you're still chasing every client manually when you should have a waitlist by now.
Your brand filters clients in. Your backend closes them. Most people fix one and wonder why nothing changes.
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
You've Been Making It Harder Than It Needs To Be
You've Been Making It Harder Than It Needs
To Be
YOU'VE TRIED TO FIX THIS IN PIECES
One person for branding. Another for the website. Someone else for the CRM. Nothing feels cohesive because no one stepped back to see the full picture. They fixed how it looks. Not how it works.
YOUR BACKEND IS RUNNING ON YOU
If your onboarding lives in your head, you don't have a business. You have a job. Manual follow-ups. Inconsistent client experiences. Leads slipping through because nothing is automated.
You spend 45 minutes explaining your process and defending your pricing to someone who still feels unsure. Your brand should be handling that before they ever book the call.
YOUR DISCOVERY CALLS FEEL LIKE AUDITIONS
People find you. They like the work. Then they disappear when they hear your rate, or they show up asking if you can do it for less. Your brand is bringing attention. Just not from the right people.
YOU'RE ATTRACTING THE WRONG INQUIRIES
SHANTEL G.
Innovative Consulting & Solutions, LLC
"When You Hire Kelli, You Immediately Level Up Your Business."
I've gotten back so much time and used it to focus on other parts of my business. Sending lead reminders ensures my proposals stay at the top of their inbox. If you're looking for someone to give your CRM a complete makeover, Kay + Co. is the company you want to work with.
MORGAN B.
The Winning Play Co.
"Get Your Systems in Order So You Can Show Up as Your Full Self."
Kelli was so organized and put my mind at ease about how everything would come together. The templates she provided made my life easier. At the end of the day, you'll have everything you need for a seamless lead and client experience that makes your business look and feel completely professional.
DEARONDA
June First Firm
"Kelli Made Sure to Understand My Business Before Building a Single Thing."
Kelli was so organized and put my mind at ease about how everything would come together. The templates she provided made my life easier. At the end of the day, you'll have everything you need for a seamless lead and client experience that makes your business look and feel completely professional.
The Legacy Brand System: Brand + Backend in 30 Days
Your brand filters clients in. Your backend closes them. When both sides are built from the same strategic foundation, the result isn't just a polished presence; it's a business that runs without you holding it together.
Not a logo and a template. Not a CRM someone else built without understanding your process. A complete brand and backend system designed to work together from day one.
One person. One process. One transformation.
Strong brands amplify clarity. They don't create it.
What Changes When Your Brand and Backend Finally Match
- You stop convincing people on discovery calls.
- The revenue rollercoaster ends.
- Your business finally looks as serious as the work you've been doing all along.
- You stop being the only thing holding your business together.
- Qualified leads can see exactly what paid clients are getting, before they ever book a call.
We Build What You've Been Trying to Describe
You've had the Pinterest board for a while. You know the direction. Clean. Warm. Editorial. The kind of brand that makes people pause. Templates got you close. But never all the way there. We build it from scratch, grounded in strategy, so it doesn't just look the part. It holds up as you grow.
We’ve Seen the Backend of 75+ Businesses
Before Kay + Co. became a design studio, we built CRM systems for over 75 businesses. We've seen what breaks. What scales. What actually creates a premium client experience from first inquiry to final invoice. That operational knowledge informs every design decision we make.
The Difference Is in How We Build
A beautiful brand without strategy is just expensive decoration. Every project starts with positioning: who you serve, what sets you apart, why premium clients should choose you. Only then do we design. Your visuals don't just look good. They communicate something specific to the right people.
Strategy First, Design Second
Done in One Month, Not Three
From strategy call to live website to fully built CRM, we handle everything. All completed in about a month. Not rushed. Structured. Because you don't have six more months to sit in rebrand limbo while your current brand keeps costing you opportunities.
Meet Kelli
I am a brand strategist and designer with over ten years in graphic design and business systems. I built Kay + Co. after seeing the same pattern again and again.
Talented business owners. Strong results. Clients who loved them. And brands telling a completely different story. I know what it feels like to do excellent work and have the outside not reflect the inside yet.
Kay + Co. exists for CEOs who are done with that disconnect. Ready for a brand that carries its weight and systems that support how they actually operate.
I work best with people who are genuinely good at what they do and ready for their brand to say so.
