You’re losing them because your brand doesn’t reflect it. You are delivering real results. Charging premium rates. Doing the kind of work people refer by name. Meanwhile, your website still looks like year one.
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
That's where I'm different.
Most designers focus on making things look better and stop there. They are not thinking about inquiry flow. Or the client experience. Or the systems that support your business once the rebrand is live. They fix how it looks. Not how it works.
It looks fine. Maybe even good. But it is not attracting clients who can pay your rate without negotiating. And you know the issue is not the quality of your work.
You spend 45 minutes explaining your process and defending your pricing to someone who still feels unsure.Your website should be handling that before they ever book the call.
People find you. They love the work. Then they disappear when they hear your rate. Or they show up asking if you can do it for less. Your brand is bringing attention. Just not from the right people.
Brand strategy, custom website, and backend systems. One month. Fully done.
Most brand designers hand you a logo and disappear. Most systems consultants build your CRM without considering how your brand shows up inside it.
So you hire multiple people and hope it feels cohesive in the end. It rarely does because no one stepped back to see the full picture.
We build everything together.
Positioning strategy. Brand identity. Custom website. Backend systems. All developed from the same strategic foundation and delivered in about one month.
Not a template with your colors swapped in.
A fully custom brand that communicates your value before you ever say a word, paired with systems that make sure your client experience lives up to that promise.
You have had the Pinterest board for a while. You know the direction. Clean. Warm. Editorial. The kind of brand that makes people pause. Templates got you close. But never all the way there.
We build it from scratch, grounded in strategy, so it does not just look the part. It holds up as you grow.
We have seen what breaks. What scales.
What actually creates a premium client experience from first inquiry to final invoice.
That operational knowledge informs every design decision we make.
A beautiful brand without strategy is decoration.
Every project starts with positioning. Who you serve. What sets you apart. Why premium clients should choose you. Only then do we design.
Your visuals do not just look good. They communicate something specific to the right people.
From strategy call to responsive website build, we handle everything.
All completed in about a month.
Not rushed. Structured. Because you don't have six more months to sit in rebrand limbo while your current brand keeps costing you opportunities.
SHANTEL G.
Innovative Consulting & Solutions, LLC
"When You Hire Kelli, You Immediately Level Up Your Business."
I've gotten back so much time and used it to focus on other parts of my business. Sending lead reminders ensures my proposals stay at the top of their inbox. If you're looking for someone to give your CRM a complete makeover, Kay + Co. is the company you want to work with.
MORGAN B.
The Winning Play Co.
"Get Your Systems in Order So You Can Show Up as Your Full Self."
Kelli was so organized and put my mind at ease about how everything would come together. The templates she provided made my life easier. At the end of the day, you'll have everything you need for a seamless lead and client experience that makes your business look and feel completely professional.
DEARONDA
June First Firm
"Kelli Made Sure to Understand My Business Before Building a Single Thing."
Kelli was so organized and put my mind at ease about how everything would come together. The templates she provided made my life easier. At the end of the day, you'll have everything you need for a seamless lead and client experience that makes your business look and feel completely professional.
A complete brand transformation delivered in one month. Positioning strategy, brand identity, custom website, professional copy, and photography built together so everything works as one.
Plus two Brand Expansion Kits to elevate your client experience beyond the website.
Best for: Established business owners whose brand no longer reflects the caliber of their work.
Your entire CRM built in one focused weekend. Custom workflows, automated emails, branded proposals, and structured client touchpoints so your backend runs as smoothly as your brand looks.
Best for: Business owners manually onboarding clients or using only a fraction of their CRM’s capabilities.
I am a brand strategist and designer with over ten years in graphic design and business systems. I built Kay + Co. after seeing the same pattern again and again.
Talented business owners. Strong results. Clients who loved them. And brands telling a completely different story. I know what it feels like to do excellent work and have the outside not reflect the inside yet.
Kay + Co. exists for CEOs who are done with that disconnect. Ready for a brand that carries its weight and systems that support how they actually operate.
I work best with people who are genuinely good at what they do and ready for their brand to say so.