Creatives
A founder-Led studio:
Be honest. Which one do you have right now?
A founder-fed studio:
- Runs on systems. The work moves whether you're in the room or not.
- Lives in documented processes. Your team follows the system, not you.
- Keeps going when you step away. Time off doesn't mean a backlog.
- Grows beyond you. The business can scale past what one person can hold.
Go from founder-fed to founder-led
- Runs through you. Every decision, every approval, every fire.
- Lives in your head. The process isn't written down, it just is you.
- Stops when you stop. A sick day or a vacation means everything waits.
- Can't grow past you. Your capacity is the company's ceiling.
Systems for so your business runs without you.
The aligned clients you turn away because there's no version of this where you can serve them. The "next quarter I'll hire" you've said for three years running.
The slow creep of resenting the business you built, because the work stopped feeling like yours.
The work that got you here isn’t the work that gets you to a million.
A business that depends entirely on you isn’t a business. It’s a job.
Finally, build a foundation that lets you stop being the only one who can get things done.
Start where you are. Each step builds on the last. Built to support a team, even if you don’t have one yet.
Done-With-You Flagship
HoneyBook & Dubsado Build
Systems Audit
Ongoing Support
Notion Build
The Founder-Led Intensive
Everything built and handed off, with support the whole way. The complete founder-fed to founder-led transformation in one commitment, with one partner.
Done-With-You Flagship
HoneyBook & Dubsado Build
Systems Audit
Ongoing Support
Notion Build
Your CRM and core workflows, built in a weekend intensive. Contracts, automations, email sequences, and SOPs your team can actually run. For the founder whose backend is held together with sticky notes.
The Six-Figure Systems VIP Weekend
Done-With-You Flagship
HoneyBook & Dubsado Build
Systems Audit
Ongoing Support
Notion Build
Your full systems audit in a week, with one starter fix built and delivered. For the founder who knows something’s broken but not where to start.
The Systems Diagnostic
Done-With-You Flagship
HoneyBook & Dubsado Build
Systems Audit
Ongoing Support
Notion Build
Month to month, so it never breaks again. We maintain your systems, optimize as you grow, and train every new hire onto them. For the founder who’s built the foundation and wants to keep it running.
Operations Support
Done-With-You Flagship
HoneyBook & Dubsado Build
Systems Audit
Ongoing Support
Notion Build
Your whole business HQ, built in a week. Project tracking, team collaboration, and your full SOP and training library in one place your team can run without you. For the founder whose team keeps asking her how everything works.
The CEO Command Center
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
“One person booked me from my response time alone.”
“Hiring Kay + Co. pays itself back tenfold in your client experience. I’ve already been told they’ve NEVER received such a detailed, professional proposal. I even had one person book me from my response time and the overall look alone.”
Jasmine S. | Photographer
“More time for my family, and more bookings.”
“I now have more time for myself and my family. Business has been amazing since you helped us get everything in order. Definitely seen an increase in bookings.”
Liz T. | Wedding/event Vendor
“The team has grown substantially.”
“The team has grown substantially and our agency onboards new clients easily, enabling our team to collect all the information they need right away. It was such an important investment early to lay the foundation for growth.”
Tedi B. | Marketer
“Confident instead of frantic.”
“I’m so confident when a new lead comes in now, instead of frantic and disorganized. Get your systems in order so you can show up as your full self on the front end. One of the best investments I’ve made for my business.”
Morgan B. | Coach
From running on her to running on systems
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
I know what it costs to be excellent and still buried.
I’m Kelli. I’ve spent 10+ years building operations infrastructure for creative founders whose work outpaced their systems. I’ve helped 231 creatives with templates, audits, and over 117 CRM builds across HoneyBook and Dubsado. Certified in both. The studio runs on one principle: build the system, then make sure your team can actually run it.
Kay + Co. is built for the creative CEOs the room wasn’t designed for. The ones who reached this level by working harder than the system expects, and now need infrastructure that doesn’t ask them to keep doing it that way.
A simple DMV girl who loves go-go, anything Bravo, and having CEOs show us as the bad asses I know they are
You're constrained to 12+ projects annually, leaving significant revenue unrealized and experiencing exhaustion that makes you question whether continuing this business serves you. Without operational systems, even the best brand positioning can't save you from burnout.
Three steps to the business that doesn’t run on you.
With the build in place, you stop running the business and start leading it. We stay on as needed to maintain the system and train your team as it grows.
Lead
We find exactly what’s keeping your team from operating without you. Book a Next Step Call and we’ll talk through where the business is now and where it needs to go.
Diagnose
We rebuild your CRM, workflows, and documentation so your team has a system that doesn’t live in your head. Built around your business, with SOPs your team can actually run.
