Bold Commercial Design for Hospitality That Demands Attention

Case study

Chen Studio

Marcus Chen came to us with incredible commercial hospitality work but a brand that suggested he only designed Scandinavian minimalism. His minimal black-and-white website attracted residential inquiries instead of the boutique hotels and statement restaurants he specialized in.

The mood board direction embraced vibrant maximalism: saturated interiors from Ace Hotel and 21c Museum Hotels, bold color blocking, geometric patterns, Memphis Milano influences, and rich textured materials. This was about positioning Marcus as the fearless designer for hospitality brands that refuse to blend in.

The homepage makes an immediate impact with bold imagery carousel and the headline "Fearless Design for Spaces That Demand Attention." Dynamic asymmetric grids, intentional color blocking with the full vibrant palette, and bold typography create architectural presence throughout.

Portfolio organized by project type, video walk-throughs, and an inquiry form asking about brand personality filter for ideal commercial clients—resulting in a site that attracts the high-budget hospitality projects Marcus specializes in.