Nature-Inspired Spaces for Conscious Living

Case study

Rooted Interiors

Sophia Lindgren came to us with a beautiful portfolio but no professional brand presence—just an Instagram account and her name in a basic font. Without a website, potential clients couldn't learn about her services or process, leading to inquiries about decluttering rather than full-service sustainable design.

The mood board direction embraced warm minimalism: Kinfolk-inspired photography, Scandinavian interiors with natural materials, biophilic design elements, and Pacific Northwest landscape influences. This was about creating calm sanctuary spaces, not stark minimalism.

The homepage feels like taking a deep breath—calm, spacious, grounded in nature. The hero establishes her sustainable approach with imagery of serene spaces and the headline "Nature-Inspired Spaces for Conscious Living."

Generous white space, clean typography, muted earth tones, and large soft-lit photography create an editorial aesthetic. Portfolio organized by room type and an inquiry form asking about desired feelings filter for values-aligned clients—resulting in a site that attracts sustainable renovation projects and positions her as a professional full-service designer.