Built for the CEOs the Room Wasn’t Designed For
"That gap is personal to me. Closing it is the point."
Most brand designers focus on visuals and stop there. Most systems consultants build workflows without touching the brand.
More than a decade inside both graphic design and systems operations means I solve the full problem. The positioning that attracts premium clients. The operational structure that lets you serve them without burning out.
Your frontend and backend finally tell the same story.
I built Kay + Co. for the clients I want in my corner. Black women and women of color running real businesses. Doing excellent work. Still having to fight for credibility that others walk into the room already carrying.
That gap is personal to me. Closing it is the point.
10+ Years in Design + Systems,
So You Don't Have to Choose
THE REAL STORY
I Know What It Costs to Be Excellent and Invisible at the Same Time
Complete solutions, not pieces
Built From Scratch. Built to Last.
Strategy over Aesthetics
Growth That Doesn't Require You to Shrink
WHAT DRIVES ME
My Core Values
GET TO KNOW ME
Beyond The Brand
Simplicity is the ultimate sophistication.. Not minimalism for its own sake. Intention. The strongest brands are refined, confident, and deliberate. Every element earns its place. A typeface communicates something. A color carries weight. Bold has a place in my work. It just never gets to be chaotic.
WHAT'S YOUR DESIGN PHILOSOPHY?
Because I've seen what changes when talented people stop being invisible. The businesses that invested in their positioning charged more and attracted better clients. Not because they became more talented. Because the outside finally matched the inside. I want that specifically for the CEOs who have already done the hard part.
WHY Women of Color CEOs?
Gin martinis, Real Housewives, and every detective drama I can find. At least two international trips a year, always with a restaurant list ready. When I'm home I'm curating Pinterest boards, exploring Dallas, and building the most timeless capsule wardrobe possible. If it involves a great itinerary or a strong outfit, I'm already planning it.
WHAT DO YOU DO OUTSIDE OF WORK?
NIKI B.
McNeil Brown Interiors
"Just This Week Alone, I've Had 2 New Inquiries Come Through."
I've gotten back so much time and used it to focus on other parts of my business. Sending lead reminders ensures my proposals stay at the top of their inbox. If you're looking for someone to give your CRM a complete makeover, Kay + Co. is the company you want to work with.
DANETTE
Career Coach and Diversity Strategist
"She's a True Consultant. You Won't Be Disappointed."
Kelli was so organized and put my mind at ease about how everything would come together. The templates she provided made my life easier. At the end of the day, you'll have everything you need for a seamless lead and client experience that makes your business look and feel completely professional.
LATESHA L.
The Business Branding Academy
"With Kelli's Help, My Client Workflow Runs on Autopilot."
Kelli was so organized and put my mind at ease about how everything would come together. The templates she provided made my life easier. At the end of the day, you'll have everything you need for a seamless lead and client experience that makes your business look and feel completely professional.
