I help you build brands that match the caliber of your work so you can attract premium clients, command industry respect, and finally be recognized as the authority you already are.
The Branding Studio for Interior Designers Who Are Done Being Overlooked
Strategic Positioning First, Stunning Visuals Second
You stop wasting time on discovery calls with clients who were never going to invest. You start magnetizing residential and commercial clients who trust your vision from day one, have budgets that match the scope of work you want to be doing, and are ready to move forward without negotiation.
MEET KELLI
Why I Built
Kay + Co. Studio
Strategic positioning determines whether you attract $500K clients or price shoppers. My approach addresses both the external perception and the internal operations because you need both to build a sustainable, scalable business.
Strategy, Then Form, Then Function
I've invested over a decade in both graphic design and systems operations. This dual background taught me that beautiful branding means nothing if the business operations are chaotic
10+ Years in Design & Systems Operations
After working with various creative industries, I chose to specialize exclusively in luxury interior designers. I invested time understanding your world: the difference between a $150K and $500K project, why scope expansion disrupts timelines, and what clients at different investment levels expect.
I Chose Interior Designers for a Reason
The Result
I start with strategic clarity about who you serve, what makes your approach unique, and why clients should choose you. Then we bring that strategy to life with a sophisticated visual identity and website messaging that pre-qualify dream clients before they fill out your contact form.
The Strategy
WHAT DRIVES ME
My Core Values
Strategy Over Aesthetics
A beautiful logo without strategic positioning is just decoration. I start with clarity about who you serve and why they should choose you, then bring that strategy to life visually. Pretty designs don't transform businesses. Strategic positioning does.
Complete Solutions, Not Piecemeal
You get strategy, visual identity, custom website, client templates, and training that all work together. No Frankenstein brand cobbled together from five different freelancers with conflicting visions. Everything is designed as a cohesive ecosystem.
Sustainable Growth
I'm not here to help you hustle harder. I'm here to help you build a business that attracts premium clients AND has the operational systems to serve them without burnout. Growth should feel sustainable, not exhausting.
GET TO KNOW ME
Beyond The Brand
You'll find me drinking a clean gin martini with lemon, watching Real Housewives or binging interior design shows on Netflix. I'm constantly curating Pinterest boards and exploring new restaurants around Dallas. If it involves beautiful spaces or a perfectly crafted cocktail, I'm there.
WHAT DO YOU DO OUTSIDE OF WORK?
Honestly? Because I wanted to be an interior designer. I love the field and I want to be part of it in any way I can. Specializing in branding for interior designers lets me combine my design skills with an industry I'm genuinely passionate about. Your success matters to me because I truly value what you do.
WHY INTERIOR DESIGNERS?
I believe simplicity is the ultimate sophistication. The most powerful brands aren't cluttered or trying to say everything at once. They're refined, intentional, and confident enough to let the work speak. Every element should earn its place, and the overall effect should feel effortless.
