Preservation-Focused Design for Charleston's Historic Homes

Case study

Westbrook Interiors

Elena Westbrook came to us with a DIY brand that wasn't attracting the historic renovation clients she specialized in. Despite her expertise with Charleston's architectural periods and Board of Architectural Review guidelines, inquiries were coming from beach house decorators—not the discerning homeowners renovating 1820s single houses and Colonial Revival properties.

The mood board direction embraced sophisticated heritage: editorial photography from Veranda and Traditional Home, muted coastal tones, and imagery celebrating architectural details—original moldings, aged brass, natural textiles. This was about honoring timeless craftsmanship and preservation expertise, not trendy coastal decor.

The homepage feels like stepping into a restored Charleston home—elegant, inviting, architecturally rich. The hero immediately establishes preservation focus with the headline "Honoring Charleston's Architectural Heritage Through Thoughtful, Modern Design" over imagery of a historic piazza.

Editorial layouts, classic serif typography, and a muted sage-cream-navy palette create sophisticated elegance. Portfolio projects organized by architectural era and an inquiry form asking about home period filter for ideal clients—resulting in a site that attracts the high-end historic renovation projects Elena specializes in.